
Session 5: SUMMARY
February 12, 2009***********************************************
1. Market Analysis Plan Draft
CHANGE: DUE in class. I am giving you an extra day.
2 pg max. All else = appendix. Filter filter filter.
http://welgwu.wordpress.com/2009/02/12/session-5-assmt-market-analysis-plan-draft/
2. Reading:
- Essentials Chapter 10 & 13
- Any additional readings posted on blog (I’ll email you all if I post these – am undecided due to Mkt Research workload)
- Hot Mommas® Project case “Susan”
http://welgwu.wordpress.com/2009/02/13/session-5-assmt-reading-susan-case/
3. Skill Building: Financial Literacy
READ: Financial Literacy PPT
DO: EXERCISES (There are 4 - See PPT for which one you need to PRINT and BRING TO CLASS)
http://welgwu.wordpress.com/2009/02/12/session-5-assmt-skill-building-financial-literacy/
4. Quiz: Sessions 3, 4, & 5 (carried over from last week)
http://welgwu.wordpress.com/2009/02/12/session-5-assmt-peer-forum/